Valentines Dinner Event

Valentines Dinner Event

The main focus of these post is how ambience had affected a valentine’s dinner event that was held on the 14^th of February 2015 at Barclays Plaza BAC campus. Bowdin et al (2006) illustrate that ambiance is the mood, special quality or atmosphere of a place, situation. They are certain aspects that an event planner should focus on that contribute to ambiance (Dickson, Robinson and Wale 2010). Music was used as part of the aspects of ambience for the event.

Music

According to Michon and Chebat (2010) music is an art that can be used as a form of communication and to express feelings .Music plays a very important role to attract a client in an environment. Background music that was played at the valentine’s dinner was too loud and did not match the event and environment. Basera, Dhliwayo and Mutsikiwa (2013) illustrate that background music played should suit the event. Music played should grab attention in a manner that it can be ignorable as it is interesting (Eno, 2013). Valentines dinner music could not allow the audience or clients to hear each other. Wilson (2003) supported Eno that dining music should be slow and soft to allow people in the restaurant to be able to communicate.

Reference List

Allen,J., Bowl,G., Harris,R., McDonnell,I., & O`Toole (2006) Event Management. 2^nd edn. Britain: Butterworth-Heinemann.

Dickson,G., Robinson,P., & Drummond,S. (2010) Event Management. United States of America: Oxford.

Chebat,J. & Michon, R. (2010) The Interaction Effect of Background Music and Ambience Scene on The Perception of Services Quality.

Basera,C., Dhliwayo,K. & Mutsikiwa,M. (2013) A Comparative Study of The Impact of Ambience. Journal of Arts,Science & Commerce.

Wilson,S. (2003) The effect of music on Perceived Atmosphere & Purchase Interneurons in a Restaurant. Journal of Psychology of Music.