Charity Event Goals

The charity event that was held on the 13 March 2015 in Gerald, giving back to the community as hospitality student with the help of other Botswana Accountancy Collage student. The discussion behind is what are the goals of a charity event. Allen et al (2012) state that a charity events is main idea is to help those who are in need .Wendroff (2004) illustrate that charity events do not make profit.

The main focus of giving was to a particular young lady who is at senior school level doing her final year of form5. Institute of Fundraising (2012) illustrate that the event could be on motivating. The event was to motivate the young lady to work extra hard at school since the family does not have anyone to take care of. Wyman (1990) pointed out that charity events are not easily sponsored as sponsors need something in return. The event was not sponsored by any company as the family did not want media. Allen et al (2010) illustrate that sponsors want to sponsor where they will be known or where they can market them selves.

Reference

Allen, J., Bowdin, G., Harris, R. & O’Tooler, W. (2012) Events Management. 3^rd edn, Routledge: Britain.

Allen, J., O’Tooler, W.& Harris, W. (2010) Festival & Special Event Management. 5^thedn, Wiley & Sons, Sydney.

Institute of Fundraising (2012) Charity Challenge Events Code of Fundraising Practice. [online].Available at: http://www.south-derbys.gov.uk/Images/Charity%20challenge%20events%20check%20list%20%26%20advice_tcm21-203626.pdf

Wendroff, A. (2004). Special Events: Proven Strategies for Nonprofit Fundraising. Hoboken. New Jersey. John Wiley & Sons.

Wyman, K. (1990) Guide To Special Events Fundraising. Toronto. [Online]. Available at: http://www.gov.mb.ca/chc/pdf/ch_guide_event_fund_raising.pdf.