Marketing strategies

High and less number of people’s attendance to an event was resulted by poor marketing strategies by the management team for the family fun day that was held on the 28^th March 2015 at the Francistown Technical Collage grounds. According to Hughes, Kapoor & Pride (2012) marketing strategies are ways that an organization use to reach out to the people to get to know the business that they serve. Chen & Clarke (2007) highlight that marketing strategies help an organization to retain old clients and new ones to be aware of the organization.

The management team had poor marketing strategies as they used only one strategy to reach out the people about the event which was not good enough. There are a number of marketing strategies that Claudelands (2013) highlighted such as advertising, promoting and signage. Cheng, Francis & Guha (2013) illustrate that online advertising drive more people to know in large numbers though the use of internet. Less people attended the event since the team spread the massage late about the event. Allen et al (2012) stated that the marketing team should advertise in time for more people to attend.

Reference

Allen, J., Bowdin, G., Harris, R. & O’Tooler,W, W. (2012) Events Management. 3^rd edn, Routledge: Britain.

Cheng, B., Guha, S. & Francis, P. (2013) Privad: Practical Privacy in Online Advertising, Microsoft Research.

Chen, W. & Clarke, A. (2007) International Hospitality Management. Britain: Routledge.

Claudelands (2013) Event Advertising, Promoting & Signage. Cladelands Conference & Exhibition Hirers Guide.

Hughes, J., R., Kapoor, J.,R. & Pride, M.,W. (2012) Introduction to Business. 8^th edn. United States: South- Western.